The 105.5 FM Format
Reggae has a long history on Martha’s Vineyard, from the days of the Hot Tin Roof to Outerland when artists like Jimmy Cliff, The Wailers, Stephen Marley, Barrington Levy, Toots and the Maytals, Yellowman, Eek-A-Mouse and Inner Circle came to the Island to entertain. These days, Collie Budz, Hot Like Fire and Black Uhuru have made appearances and there are Reggae parties all season long at the Park Corner Bistro, Island House, and the Lamppost.
With a built-in island audience of fans, this whimsical reggae was adopted by WYOB as its format with a wide variety of positive and uplifting selections appealing to a base audience of +/- 25-54 year-old guys with jobs and their lady friends and the wide range of seasonal island visitors.
The station’s format architecture was designed by experienced radio professionals using a Top 40 presentation to provide students opportunities to learn programming and promotion.
It hosts several attention-getting features;
- 105.5 FM’s “Double Shot” plays two songs back to back, usually the reggae version of a popular song followed by the song.
- “Roots, Rock, Reggae and a Little Soul” is followed by a hit R & B Song while “Roots, Rock, Reggae and a Little Gold” is followed by hit and contemporary rock songs favored by the core audience.
These features lend familiarity to the new reggae listener and assist with pacing for time spent listening.
- Reggae has worldwide musical appeal: WYOB’s “360 Degree Sound of Reggae” promotes reggae music of the world and includes selections in French, Spanish, German, Portuguese and other languages students are able to find.
On air, WYOB promotes itself as:
- ONE ISLAND, ONE LOVE, 105.5 FM
- THE SOUL OF MARTHA’S VINEYARD, THE RHYTHM OF THE ROCK
- YOUR VACATION STATION (in season)
Martha’s Vineyard has a large Jamaican and Brazilian population. Many WYOB announcements are in English and Portuguese and we use local people from Jamaica for imaging. The station has bi-lingual students involved.
Non-Profit and non-commercial, WYOB has produced (or has in production) several on-air features:
- Martha’s Vineyard Black History Vignettes – 51 notable Vineyard Africans Americans are featured each February hourly, Monday to Fridays
- Holiday Music – WYOB incorporates reggae and traditional Christmas Carols, some performed by the high school Minnesingers and local Community Chorus from the day after Thanksgiving until the day after New Year’s
- Bob Marley’s Birthday (February 6) is celebrated with Bob Marley songs all day (24 hours)
- Redemption Song – WYOB plays an hour-long special featuring 14 variations of Bob Marley’s Redemption Song by different artists.
- Sailing On/Girl On A Whaleship – Presented by the Martha’s Vineyard Museum and completely produced by students this: 30 minute special is about a MV Regional HS graduate, a descendant of a whaling Captain, and her life after graduation that took her on a trip to Vanuatu where she met a reggae artist WYOB plays regularly
- Reggae Gospel – yes, WYOB offers a two-hour reggae Gospel Music Show Sundays from 10 am to noon.
- Steel Drum Sundays – (especially in-season) 2 pm to 4 pm
For More Information contact
Skip Finley, Founder at firstname.lastname@example.org